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Under the Water, Over the Roof

Posted on by Barry Lee

Several months back I was asked to design a billboard for Mailchimp, with the only specification that I would include a variation of their mascot Freddie (who is a chimp in fact.) So I decided to create a little underwater scene because I thought it'd be kind of funny to have something so high up in the sky be in fact, underwater. I made Freddie's shape into an abandoned old school sailor's helmet that a mermaid and two fish find. 

Recently I learned that the billboard was up on Ponce De Leon Avenue in Atlanta, Georgia on the roof of a pretty good spot to eat conveniently titled, "EATS." Not only that but it was put up next to my good friend Mr. Kyle Brooks's ("Blackcattips") billboard who I have talked about before on this ole' here blog. 

 Bob with the ladder, Jason and Kyle. 

Bob with the ladder, Jason and Kyle. 

My buddy Jason Travis contacted Kyle and I about taking a few pictures up on the roof of EATS. So on a chilly Fall afternoon we went into the restaurant and talked to Bob who said that he had a ladder that has been "here in the building longer than the establishment itself" a rickety old 26 year old ladder.  With that, the Mailchimp folks, Kyle and I went up on the rooftop to take a few pictures. The roof smelled like rotisserie chicken. 

 Kyle's billboard on the left, mine on the right.

Kyle's billboard on the left, mine on the right.

Kyle and I got to go right up on a bouncy railing so we could be right by the billboards for Jason to take pictures of. That was an adventure and a pretty cold one at that. Kind of amazing to see Ponce from that view. 

After a few shots on the railing, I made it down alive (obviously.) Mattiel (who is also with Mailchimp) and Jason flew a little drone around the billboard. We waved at the robot for a bit. Sat on the roof which felt or looked like "hashbrowns" in Kyle's words. 

The whole experience of this little photo shoot was a great adventure and I'm just glad the 26 year old ladder did us all justice. Thank you again Mailchimp, Jason, Mattiel, and Kyle!

 Me with the billboard.

Me with the billboard.

 A view from Ponce City Market courtesy of Dylan Fagan

A view from Ponce City Market courtesy of Dylan Fagan